This is opposed to TV viewers fast-forwarding through commercials, or other online video ads being skipped or stopped.

FORBES: MLG Touts Engagement and Ad Reach for eSports After Dallas Event

In the coming weeks, online ad broker Adconion will be delivering video ads to free version of the game in Australia, the Australian reports.

FORBES: Never Mind the 1B Downloads or Possible IPO: Angry Birds Is Reportedly Launching Video Ads!

CMOs now have more creative options online beyond text ads, including image, video and interactive ads, Kallayil says.

FORBES: Slouching Toward Online Advertising

Blinkx released a tool Wednesday that lets online publishers place targeted text ads in any video embedded on a Web site based on the actual content of the video.

FORBES: Magazine Article