From there, Hartz went on to found Xoom an online to offline money transfer service that lets people send money overseas.
Not only relying on the virtual economy on WeChat (i.e. mobile gaming, virtual goods), Tencent plans to creatively leverage the commercial upside of online to offline space.
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As a mentor for the 2012 cohort, Khalil worked closely with Howard and the contest winners and says that her execution of the contest was a testament to the kind of marketing (online to offline, web pages to real-life events) Loverl.ly was in need of.
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Retail marketers know they can advertise more efficiently if they can actually track and close the redemption loop from online browsing to offline buying.
In a category where third-party distribution is not going away anytime soon, the missed opportunity online to drive customers to offline retail is even more disappointing.
Rather than asking new contacts to connect out of the blue, engage them in high-level industry conversation online and offline to establish one-on-one personal relationships.
We know that many businesses also work with third party partners to enhance their online and offline marketing in order to show more relevant ads.
FORBES: Facebook Makes It Easier To Target Ads Based On Your Shopping History
Greendot was one of the pioneers of the reloadable prepaid cards bringing the convenience of card-based paying online and offline to those who lacked access to credit cards or even bank accounts.
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And what if traditional firms embraced the change, devoting their resources to persuading offline customers to switch online?
In order to access this rich stream of transaction and usage data and remain competitive, all product companies will have to think about technologies that bridge the offline and online worlds to provide a suite of compelling digital services around the physical things they make.
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Food Hub has created an online marketplace that leads to offline face-to-face relationships with both large and small scale farmers.
These companies sort details of online and offline purchases to help categorize people as runners or hikers, dieters or couch potatoes.
The event was attended by a thousand bloggers and social media users, helping online communities meet offline to enable ideas to meet the opportunities.
User-generated and real-time content will also play a central role in the gameplay, as will branded and professional entertainment partnerships which connect online and offline opportunities to audiences enjoying the game.
We discussed the range of digital initiatives currently underway, the thinking behind and early success of the Starbucks Digital Network, social innovation and their recent partnership with the Opportunity Finance Network, how to bridge online and offline experiences, and much more.
FORBES: Chief Digital Officer for Starbucks on Technology, Change and Community
An increasing amount of travel advertising spending is expected to migrate from traditional offline advertising channels to online advertising opportunities.
As the online advertising market continues to witness strong growth, we expect to see an increasing amount of travel advertising spending to migrate from traditional offline advertising channels to online advertising.
Nokia Music allows consumers to enjoy the songs of their favorite artists without disruption, both online and offline so consumers can listen to their favorite playlists anytime, anywhere.
To accelerate capacity building and skills development, Microsoft has established the Afrika Academy, an education platform leveraging online and offline learning tools, to help Africans develop both technical and business skills for entrepreneurship and improved employability.
But it does demonstrate that brands are now finding innovative new ways to sell to us, blurring the boundaries between online and offline and for the first time using social media to truly influence our purchasing habits.
Ultimately, it seems a bit foolish to separate our online and offline relationships into these defined buckets.
It will likely be worth much more by then, given the continued shift from offline to online commerce.
It is also bridging online and offline shopping experiences to satisfy customer needs for immediacy, tangibility and casual discovery.
The partnership with i-D Magazine extends the campaign to an offline audience, while also granting online exposure to the print glossy.
FORBES: i-D Magazine, Yoox Launch Facebook Promo for Stylists
Characters needed to be able to jump between online and offline seamlessly.
DoubleClick has said it will resume its plans to combine online data with offline information, such as names and addresses, once the new standards are in place.
Google generates 96% of its revenues from advertising, down one percent from 2009, and has benefited from the accelerated transition from offline to online advertising over the years.
Online sharing is leading directly to offline engagement and activism.
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