If this was a social network or an online supermarket, it would perhaps be more of a major shock to the consumer base - many of whom would be less au fait with the realities of online content than console owners.
If that happens, supermarket chains and online outfits will gradually come to resemble each other.
By comparison, Tesco, a British supermarket chain, set up an online grocery business fulfilling orders more cheaply from the shelves of its existing stores.
Shopping can be done online, instead of buzzing off to the supermarket or the mall: one van delivery can do the work of many individual shoppers in their cars.
Back when dotcoms boomed, some of the hottest new e-tailers were firms that promised to relieve people of the tedium of trailing around supermarket aisles allowing them to order their groceries online instead.
Around half of the supermarket's sales growth came from the online arm and smaller convenience stores, he said, with general merchandise and clothing growing at more than twice the rate of food over the year.
BBC: Sainsbury's full-year profits fall despite rising sales
Tesco, Britain's largest supermarket chain, was able to take the lead in online groceries by devising a fairly simple system: goods ordered over the internet are picked from the shelves of the nearest supermarket and delivered to homes within set time slots.
As the biggest supermarket in Britain, it has plenty of spare cash to fund an online business which is notoriously difficult to make any money from.
The free on-demand service will allow the supermarket's 15 million loyalty card holders to access TV shows and films online.
Tesco, the supermarket chain, this month started to use its customers' shopping histories to sell targeted online advertising.
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