Online specials are prevalent throughout the weekend and beyond.

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For those that generally like to shun Thanksgiving shopping but might like to sneak in some time on the computer before dinner, nearly half of those 97% will offer online specials on Thanksgiving Day itself.

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As a result, business should be more likely to offer military specials online without concern for misuse by ineligible users.

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"In addition to learning more about what your customers want, you can provide exclusive Twitter coupon codes, link to key posts on your blog, share tips for shopping online, and announce specials at store locations, " the site reads.

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Online coupons, early-bird specials, loyalty card pricing and more frequent than average marketing efforts are being implemented to remind consumers to shop, spend and return for additional purchases.

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So named for customers that choose to skip the store rush during Thanksgiving weekend in favor of shopping Monday online, Cyber Monday is generally targeted for web specials by chains looking to draw traffic and sales to their sites.

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Yet while store executives crowed about the crowds, early data suggested the real growth was happening online, as people using computers, tablets and mobile phones gobbled up Internet specials without the hassle of waiting outside stores.

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