To take the online shopping experience to the next level, human engagement must be added back into the equation.

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Add in obscure designers from around the world coupled with classic Danish designers such as like Finn Juhl, to create a personal, informational online shopping experience.

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Hointer is trying to "combine the speed and convenience of the online shopping experience with the in-store experience of touching and trying on your clothes, " says Ms. Shouraboura, 42 years old.

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Sooner than you think, the experience of applying for a permit or reporting an issue to a government authority will look and feel a lot more like a typical online shopping experience.

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So far, social has only been a relatively small part of the overall online holiday shopping experience, says strategy director Jay Henderson.

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We want to ensure that we provide those traveling to visit our centers a unique and exciting shopping experience that cannot be replicated online.

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Rather, the rapid rise of mobile shopping and location-based services have set the stage for a new kind of shopping experience, one that blends online, in-store and mobile into a single, fluid system that finally allows consumers to get what they want, for the price they want, when they want it.

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"Google Wallet allows us to harness the power of mobile technology to enhance our in-store shopping experience and helps bridge the gap between our online and in-store consumer interactions, " said Martine Reardon, executive vice-president of marketing and advertising, Macy's.

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The company intends to increase online traffic and increase the conversion rate among visitors by providing a more interactive shopping experience.

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Today, though, the power of online shopping is put back into the hands of men with the launch of a new experience.

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Chesney said he wants to bring his experience with ecommerce to the new personalized model of Trunk Club, a online personalized shopping service that sends you a trunk of clothes periodically.

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