At this point, the gap between data gathered by an online shopper and somebody who visits a store narrows significantly.
It is currently up to the online shopper to pay his local tax if he buys an item from an out-of-state merchant.
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My point is that they are not good enough to keep an online shopper from going to another site with a lower price for the same product.
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Of course, you can also browse holiday catalogs online, right on Google Shopper.
Last year, the online reseller asked only if the shopper was looking for a gift for a male or female, and how much the person wanted to spend.
The average shopper plans to do about 36% percent of their holiday shopping online, up from 32.7% last year, according to the National Retail Federation.
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The new Sherlock acts as a "personal Web shopper" by allowing users to search the contents of user-selected online stores simultaneously, and return results in a price-comparison table.
If a shopper lives in a state with sales tax, then sales tax is collected online, just as it is at their local stores.
And since sales tax is a state specific charge, for online purposes, the tax is levied on the purchase according to the location of the shopper.
The insight that these tools provide can help a CMO accurately predict which product an e-com shopper will buy based on their past page views, quantify the financial value of an online tool, or quantify the value of increasing customer satisfaction by a point.
But mostly without realising it, the UK shopper has become more comfortable with haggling by asking stores to match the prices they have found online.
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