Its broadcasting and online segment is responsible for commissioning and scheduling programs on the ITV channels, which include ITV1, ITV2, ITV3, ITV4 and CITV, as well as marketing and program publicity and online rights exploitation.

FORBES: ITV

The Independent newspaper recently cast doubt on this claim, reporting that figures of 70, 000 people tuning into her online concerts were inflated as part of a publicity campaign.

BBC: NEWS | Entertainment | Thom curtails Crazy chart reign

One small shop owner struck back with an online petition that has received more than 11, 000 signatures and a lot of publicity.

NPR: Big Technology A Threat To Small Businesses?

Billed as the first QR-code promotion that Pandora has done, this publicity campaign would engage dog owners through a savvy integration of in-store and online touchpoints.

FORBES: The Digital Yeoman Marketer