Providing the CVV number when making an online purchase or donation proves that you actually have the physical credit or debit card, helping to protect the consumer and reduce credit card fraud.
Based on a feature-length documentary Kavanaugh bought in 2010, about a man who falls in love online with a woman who proves to be a fake, the show is the highest-rated program on MTV.
If it proves popular, the other paid-for online services will no doubt demand the same licensing terms from the record companies, and follow Apple's lead.
Writing for Mashable, a blog that covers online social media, Stan Schroeder says the latest Twitter breach proves the micro-blogging site needs to address nagging security flaws.