"Wikipedia has always been a truth tool, " says Michael Fertik, founder of the online PR firm Reputation Defender.
Kelsey Meyer is the Vice President of Digital Talent Agents, an online PR firm dedicated to helping entrepreneurs, universities, and corporate leaders establish themselves as thought leaders in their industries.
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He plans to invest more in growth areas: online agencies, social media firms and PR agencies, the main beneficiaries of the explosion of social media.
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Some airline customers may not be fragrant paragons of exquisite taste, but attacking them online is a public-relations (PR) disaster that raises the question of whether the two firms have done enough to educate staff about acceptable use of the internet.
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That means we all have to start thinking like PR reps about how we appear online.
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Why face the PR nightmare of an always-online system when most gamers (and non-gamers) will connect their system to their Wifi network and leave it connected?
Michael Fertik owns ReputationDefender, a start-up company that helps individuals and companies manage their online reputation--essentially a Web-centric crisis PR firm.
The online retail giant has doled out millions of dollars in fees for lobbyists, PR and other maneuvering to squelch the new law.
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Instead of answering online listings, she put together a letter describing her interest, and sent it to PR professionals at 40 colleges and universities in her area.
Consider whether the PR staff for Hormel's bacon brands could better spend their time creating an online, regional and national event vehicle like the World Bacon Games--where they hand out medals made of delicious bacon--as opposed to pleading with food reporters to write glowing reviews about their products.
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