Is the online bill payment platform easy to use?

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Zynga is almost six years old but Facebook is still its primary distribution, marketing, promotion and payment platform for online games like Farmville, Zynga Poker, Mafia Wars and Words with Friends.

FORBES: Zynga and Facebook: A Close Relationship Can Distort Revenue

However, as Zynga gains scale, we expect it to move to its own payment infrastructure and capture a greater portion of online gaming spend on its own platform, which could boost its overall revenue significantly.

FORBES: Zynga's Platform for Play Aimed at Reducing Facebook Reliance

Not only does this strategic move bring new unserved customers into the WordPress fold, it paves the way for the online publishing platform run by parent company Automattic not to be restricted by the choices of its payment partners.

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Google already has an online payment mechanism called Checkout that, in theory, it could use to collect payments for social games on its platform.

WSJ: Google Develops a Facebook Rival