James Kiernan, vice president and group director of digital media and innovation at MediaVest USA in New York, said the time is right to evaluate better ways of measuring online audience engagement, but added that he felt it was premature to drop page-viewing rankings.

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In measurement, a contractor measures the volume of gravel online rather than with a measuring stick.

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Participants will also discuss the opportunities and challenges faced when measuring and promoting online multilingualism.

UNESCO: Communication and Information

As panellists of a workshop themed around Internet access and diversity, EURid and UNESCO will also discuss the opportunities and challenges faced when measuring and promoting online multilingualism.

UNESCO: Communication and Information

Along with instructions for measuring themselves, customers received measuring tape in the mail, then filled out an online form with their specs.

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