He has also served as VP of Marketing for both Yapta.com, an online travel website, and WhitePages.com, a privately held Top 50 web and mobile publisher.

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Online education website Udemy and Retailigence, a location-based mobile marketing company, are notable graduates.

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As part of a nonexclusive arrangement announced Wednesday, Yahoo's website will begin drawing upon Google's massive online advertising network to show marketing messages related to the content that's being perused.

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If you decide to participate in the day, check in with the official SBS website to see if your business qualifies for free online advertising and to download free marketing materials to help spread the word about support for your business.

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You can download free marketing materials including online banners and logos, signage, and social media and email templates from the Shop Small website and even create a free personalized ad to run online - but hurry because you can only sign up until November 19th.

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