As part of a tightly integrated solution, Optify customers can now view, track and analyze all of their onlinemarketing and email campaign results in one place on a dashboard built on top of ExactTarget.
LG's LX9500, launching in July, is supported by an integrated, multifaceted marketingcampaign with broadcast and online advertising tied to LG's corporate partnership with the NCAA, which began airing during the NCAA "March Madness" men's basketball tournament.
The publisher is sending Mr. Howey on an 11-city tour, and has planned a bold six-figure marketingcampaign that will capitalize on the film news and online reviews.