Second, to this very point of creating real value, the quality of much of the online learning products and services (from content to learning management systems and on and on) is frankly all over the place.

FORBES: Is There a K-12 Online Learning 'Bubble'?

In a blog post Friday afternoon, the company announced the acquisition of Widevine , a Seattle-based provider of video delivery security and digital rights management tools used by studios, cable systems and channels to show content both online and on TVs.

FORBES: Google Buys Widevine

The data is used either for brand management and monitoring purposes, or as part of workflow systems that help them address customer issues online.

FORBES: Social data is now driving a full-fledged marketplace