Advertising agencies that purchase media space through intermediaryonline networks require, in their contracts, specific warranties and obligations that the company's advertisements will not be associated with any objectionable content.
Transferral of authorized access can be device-to-device through an intermediary like an online store, device-to-device without an intermediary, meaning verification must be established at a later time.
The emergence of intermediary companies that are able to handle online video related issues, interactivity or the second screen, is good news for this industry.
The imposition of intermediary liability and the importance of securing online anonymity was an issue referred to by different panelists, as were the responsibilities linked to the trade of surveillance technologies.