At ZoomInfo, Otrib founder Tharp told his boss, Bryan Burdick, about his online funeral planning venture when he was interviewing in 2007.

FORBES: Magazine Article

Some funeral-industry professionals believe these online memorials and virtual grave sites provide a valuable service.

CNN: New services promise online life after death

An online plea for mourners to attend a former serviceman's funeral has received a "marvellous" response.

BBC: James McConnell