Essentially, the consumers loved it (read: increased online engagement) when the product was presented as their hero.
The deliberate design of programs that blend online engagement with offline engagement may be the future of government.
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This degree of online engagement can be awkward for authorities used to a comfortable buffer from public opinion.
Effective social activism must connect online engagement with offline action, says Solis.
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These are features useful for a particular category of social business metrics that focus on improving the vitality of the collaboration environment and the level of online engagement between employees.
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You should not think twice about creating online engagement.
Facebook and Google have been engaged in a war for some time now over online engagement, user traffic and even employees, as the ever-growing social network expands into Google territory and vice versa.
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These new websites also incorporate a mechanism for online civic engagement.
Yet, as an example of the problems with online social engagement, Facebook users quickly lost interest in this charitable endeavor after two weeks, and currently, organ donations via Facebook are at insignificant numbers, according to the Hastings Center.
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James Kiernan, vice president and group director of digital media and innovation at MediaVest USA in New York, said the time is right to evaluate better ways of measuring online audience engagement, but added that he felt it was premature to drop page-viewing rankings.
By providing rewards around engagement online, this encourages users to come back to the site outside of advertising campaigns, which benefits both the business beyond a tangible purchase, while also benefitting the customers with a tangible reward.
It has a robust online community and personal engagement with its customers.
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User engagement for online ads will likely increase over time alongside increased fluidity of information exchange, bringing more ad dollars to high-traffic sites.
Even Millennials realize a disconnect between their social engagement and online actions only 2% of Millennials find their online philanthropic involvement satisfying, says TBWA Worldwide.
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Gamebattles.com is the leader in engagement for the online gaming space, with more than 18 minutes spent on site.
Private online communities can sustain ongoing customer engagement and avoid gaps between contact points, helping an organization reach scale while staying customer intimate.
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The games will be character-focused and highly customized, igniting a new wave of players looking for more sophisticated narrative and deeper engagement from their experiences online.
We learned how to manage real-time and semi real-time engagement with our first multiplayer online game site.
According to comScore, the top ten web properties online showed that smartphone web and app engagement now represents 35% of total time spent on their properties.
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But thanks to a service that lets companies measure how much their customers use their online service and take action to boost engagement, Totango is growing explosively.
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Online sharing is leading directly to offline engagement and activism.
Some online retailers clearly understand the rules of engagement.
Perhaps the most glaring example of a disconnect from the above chart lies in the fact that 49% of marketers rate forwards or shares of ads or other content online as a strong influence on their engagement measures, but just 15% of consumers say they feel engaged or invested in a brand when they share an ad.
To take the online shopping experience to the next level, human engagement must be added back into the equation.
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DigitalCoCO tracks engagement around 60, 000 hospitality terms online and publishes the results as the restaurant social media index (RSMI).
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Microsoft also declared it's making strides in so-called engagement mapping services to help advertisers gain greater insights into consumers' buying decisions online.
Michael Litman, head of engagement for social technology consultants 9010 Group, still needs some convincing of the power of online influence.
With some added games and incentives, a mix of social media and the right online tool to make it all easy and fun, competitive crowdfunding raises the stakes and creates company-wide engagement around corporate giving.
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Kalpen Modi, the Associate Director of the Office of Public Engagement, invited me to answer questions from a room full of young innovators and the Twitter and Facebook online communities.
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