Increasingly however, these reports have become fodder for sensationalized media coverage (which generates even more reporting) and topics for onlinediscussiongroups.
Now it's possible to date and measure those shifts in language, thanks to the Web, the onlinediscussiongroups, and all the databases of press stories and broadcast transcripts.
And it doesn't take much longer than that to track the way class warfare waxes and wanes in the press and the onlinediscussiongroups according to the political climate, or to determine whether conservative or liberal writers are more likely to use the word redneck.
The real money is in building up the site as a portal in its own right, with advertising, discussiongroups and even an online bazaar with products distinctive to each country.