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The European Community regards the protection of consumer data as a basic human right, one whose legal provisions, (The Right to Be Forgotten), grant legal provisions implemented in practice within the social and online context of European consumer behavior.
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Many companies now collect large datasets on consumer behavior, be it online search patterns or user demographics.
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Every few weeks, it seems, I hear about a new study that reveals how online brand conversations are increasingly influencing consumer buying behavior.
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First, it is a more tailored approach for targeted marketing and online advertising enabled by advances in technology, search and consumer behavior algorithms.
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Some in the industry view the deal as a way for Facebook to elevate online social behavior closer to search as an indicator of consumer interest and purchase intent.
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Video over the Internet is rapidly becoming mainstream, and while this may not surprise the average online video watcher, it means big changes, with lasting ramifications, for understanding and influencing consumer behavior.
FORBES: Consumers Will Pay For Web-Based Video ... But Not Much