OpenTable has seen substantial growth in the recent past from the number of diners using the OpenTable system to book tables online.

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It turns the status quo upside down, to make the physical book a relatively minor element of the online system, not the other way around.

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For its part, Google's kicking in not just the operating system, but also an Internet browser designed for mobility (adapted from Apple's Webkit), a calendar, an address book, maps, e-mail and access to Google's online payments system, which can be used to buy things via phones.

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Searching the phone book and online, I found only a toll-free number that connected to an answering system for the entire company.

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