"Now that DoubleClick has lost its independence, it's an uncomfortable feeling, " says Andy Mitchell, managing director of AdLINK, a British online advertising network that has used DoubleClick's ad service.

FORBES

If you happen to run a global online advertising network or a crowdsourcing network, you face a blizzard of complexity when it comes to getting funds to your payees.

FORBES: Tipalti Simplifies Global Payment Complexity

As part of a nonexclusive arrangement announced Wednesday, Yahoo's website will begin drawing upon Google's massive online advertising network to show marketing messages related to the content that's being perused.

NPR: Yahoo Taps Into Google's Ad Network, Expertise

Marc Groman, Executive Director of self-regulatory online advertising coalition Network Advertising Initiative (NAI), tackles the centralized issue of Internet privacy on the online behavioral advertising (OBA) side.

FORBES: Facebook, Click Fraud, and the Deceptive Digital Advertising Landscape

Glam Media, a women-focused online content and advertising company, has acquired social network creator Ning, in a large advertising and online media tie-up.

FORBES: Glam Media Acquires Ning In Ad-Social Publishing Tie-Up; Andreessen Joins Glam Board

The company is also the provider of the MOG Music Network (MMN), the largest music focused advertising network online consisting of over 1500 music sites, reaching over 59 million people each month, according to ComScore.

ENGADGET: MOG FreePlay brings 11 million songs to the web gratis, makes you work for free tunes

However, no parental notice and consent is required when an operator collects a persistent identifier for the sole purpose of supporting the website or online service's internal operations, such as contextual advertising, frequency capping, legal compliance, site analysis, and network communications.

ENGADGET: FTC introduces changes to Children's Online Privacy Protection Act, parental permission now required to collect information