When you go to the major online portals, you see online ads for all these sites.
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The nice thing about online ads is that you can measure their effectiveness, right?
Later, when a prospect is comparing prices or searching for a dealer, online ads are most effective.
Pepsi says it will spend 60% more on online ads in 2010 than it did this year.
Google has been doing hundreds of studies with advertisers to attribute offlline sales to online ads, Arora said.
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At least not at the rates advertisers are currently paying for online ads.
Owning a hardware company will also result in lower company margins--online ads are a lot more profitable business than smartphones.
They began with awareness campaigns and a raft of online ads in 2011 to reactivate their critical mass of supporters.
That means search giant Google, which reports its third-quarter earnings a week from today, still reigns supreme in online ads.
What Google has done is they've created an advertising system by which you can place online ads that gives really good feedback.
Google said app-makers control which technology they use to deliver online ads.
Google is spending on TV, magazine and newspaper ads to promote new services, following years of touting the superiority of online ads.
"Selling online ads is not a typical business for Microsoft, " Rosoff says.
Solve Media helps brands like Toyota and Expedialift their awareness through precisely targeted online ads, delivering massive results that translate into offline sales.
User engagement for online ads will likely increase over time alongside increased fluidity of information exchange, bringing more ad dollars to high-traffic sites.
Companies that make their money from online ads know that brand marketers currently advertising mostly on television are where the really big bucks are.
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Jiwire in its tests saw 3 times greater click-through rates than normal online ads through these ads, said David Staas, senior vice president of marketing.
Kagan told me that when they conducted focus groups with small businesses, many of them only visited their online ads once per month or so.
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The world of digital outdoor ads is finite, unlike online ads.
The Lab analyzed online ads that receive the most infringement notices.
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More recently, Yahoo grappled with the rise of Facebook while failing to establish a big footprint in mobile devices and new methods of selling online ads.
Of course, online ads have the advantage of being forced upon viewers, whereas DVR owners can skip around if they're okay with viewing timeshifted material.
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It's also a big switch from product development: In the past, Mr. Karp has been critical of Internet advertising, even saying that traditional online ads turn his stomach.
Real-time bidding has entered the ad world as a mainstream term, even if traditional ad folks grumble about how the science of online ads is crowding out the creativity.
What's more encouraging is that while warning about American Online ads, the parent company reaffirmed its guidance on its overall performance--both sales and earnings before interest, taxes, depreciation and amortization.
Increasingly, marketers will turn to the advertising exchanges directly to buy high volumes of cheap online ads instead of negotiating with big publishers like Yahoo and AOL for more expensive ads.
Microsoft is more interested in selling premium online ads, which run on highly trafficked areas such as the MSN home page or are shown on its Xbox 360 video game console.
And at MySpace, under a new program called SelfServe, the site will soon allow business owners to follow a series of prompts to quickly choose the audience that will receive online ads.
Since the beginning of the year, investors have sliced the company's stock price nearly in half over fears that spending on online ads will slow or fall as the credit crunch freezes wallets.
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