Rather than asking new contacts to connect out of the blue, engage them in high-level industry conversation online and offline to establish one-on-one personal relationships.
If this plays out, and consumers look to PayPal as their one-stop online and offline cloud-based mechanism, it could be a meaningful rival to the credit card companies.
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On Wednesday, Nov. 16, I will participate in a panel discussion at the Word-of-Mouth Marketing Association (WOMMA) Summit in Las Vegas to talk about the efficacy of online versus offline word-of-mouth (WOM) marketing campaigns.
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As a mentor for the 2012 cohort, Khalil worked closely with Howard and the contest winners and says that her execution of the contest was a testament to the kind of marketing (online to offline, web pages to real-life events) Loverl.ly was in need of.
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Food Hub has created an online marketplace that leads to offline face-to-face relationships with both large and small scale farmers.
Greendot was one of the pioneers of the reloadable prepaid cards bringing the convenience of card-based paying online and offline to those who lacked access to credit cards or even bank accounts.
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"The goal should be to use online tools and meet and engage with people and then take those engagements offline to in-person or phone conversations, " says Ms. Salpeter.
The purpose is to focus the energy and effort of the movement to forge a path forward to stop bullying -- both offline and online.
Are we shocked that interactive and egalitarian communication leads to more offline interaction than does the male behavior of online one-upsmanship?
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Active Network benefits from scale, network effects, and a value proposition that drives great efficiency as it helps move traditional offline pen-and-paper processes to the online world.
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The agreement will supposedly provide a uniform sales-tax collection system that would apply to all retailers, online and offline alike.
It doesn't just serve as a front-end for accessing your personal music library -- you'll also find artist info, genre-specific mixes for online streaming and offline listening, as well as the option to create mixes of your own.
The partnership with i-D Magazine extends the campaign to an offline audience, while also granting online exposure to the print glossy.
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In a category where third-party distribution is not going away anytime soon, the missed opportunity online to drive customers to offline retail is even more disappointing.
And if you're going to save money by taking services online, that will mean ending some "offline" services - so prepare for the backlash when taxpayers are told they can no longer file their returns via the post, or get a road tax disc at the Post Office.
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