"Social games will become less about fantasy and more about tapping into real-life trends, " predicts de Halleux The EA executive talks about the possibilities of creating more of these "online-offline loops" in social games that take advantage of big events like holidays or player interests like sports.
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If this plays out, and consumers look to PayPal as their one-stop online and offline cloud-based mechanism, it could be a meaningful rival to the credit card companies.
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Rather than asking new contacts to connect out of the blue, engage them in high-level industry conversation online and offline to establish one-on-one personal relationships.
On Wednesday, Nov. 16, I will participate in a panel discussion at the Word-of-Mouth Marketing Association (WOMMA) Summit in Las Vegas to talk about the efficacy of online versus offline word-of-mouth (WOM) marketing campaigns.
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Greendot was one of the pioneers of the reloadable prepaid cards bringing the convenience of card-based paying online and offline to those who lacked access to credit cards or even bank accounts.
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The purpose is to focus the energy and effort of the movement to forge a path forward to stop bullying -- both offline and online.
Realizing that not all aspects of the job hunt should occur online, TeamWork Online goes offline with a speed-dating, match-making idea and organizes events that bring candidates and senior team executives together to meet face-to-face.
Food Hub has created an online marketplace that leads to offline face-to-face relationships with both large and small scale farmers.
It doesn't just serve as a front-end for accessing your personal music library -- you'll also find artist info, genre-specific mixes for online streaming and offline listening, as well as the option to create mixes of your own.
That includes both Web-only retailers and the online arms of offline retailers.
FORBES: What Retail Brands Need To Know About New Top-Level Domains
This not only built customer enthusiasm for the Kindle and e-books, but helped crush online and offline competitors that were selling physical books.
As a mentor for the 2012 cohort, Khalil worked closely with Howard and the contest winners and says that her execution of the contest was a testament to the kind of marketing (online to offline, web pages to real-life events) Loverl.ly was in need of.
FORBES: Loverly CEO Bets On DailyCandy Alum Meredith Howard To Lead Branding
If they succeed, both the new breed of online brokerages and Wall Street's long-established offline ones may find profits increasingly elusive.
Practically, what this all means is that for the first time marketers can speak specifically to those users who they know something about and have already built a relationship with, either on Facebook or through a sign-up at a brick and mortar store, or an opt-in email program, or any other online or offline channel.
At least according to online media measurement firm Big Champagne, which found that the year's most-swapped content online--be it TV programs, movies or music--is also among the most popular in its respective offline formats.
Avivah Litan, an analyst with GartnerGroup, a consultancy, says online businesses encounter credit-card fraud 12 times more often than offline merchants.
With the uncertain economy still weighing heavily on the minds of shoppers, time-based flash sales offer steep discounts for both online and offline shoppers.
FORBES: Holiday Shopping Trends: Making A List And Checking In Twice
And if you're going to save money by taking services online, that will mean ending some "offline" services - so prepare for the backlash when taxpayers are told they can no longer file their returns via the post, or get a road tax disc at the Post Office.
Are we shocked that interactive and egalitarian communication leads to more offline interaction than does the male behavior of online one-upsmanship?
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Active Network benefits from scale, network effects, and a value proposition that drives great efficiency as it helps move traditional offline pen-and-paper processes to the online world.
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The agreement will supposedly provide a uniform sales-tax collection system that would apply to all retailers, online and offline alike.
B2B exchanges will succeed only if traders have as much confidence that online deals will be honoured as they do in their established offline supply-chain.
Of terabytes of data, gathered online, offline, from social media and formal interactions, often in real-time.
You're going to see deals with brick-and-mortar companies, computer manufacturers, and a whole number of online and offline companies.
The Best Buy-owned CinemaNow is flashing a Disc to Digital beta page that offers downloads of a player for Windows or Mac PCs that not only allows access to one's UltraViolet library both online or offline, but also insert any DVD (no word on Blu-ray support yet) and convert it to an SD or HD UltraViolet copy.
The partnership with i-D Magazine extends the campaign to an offline audience, while also granting online exposure to the print glossy.
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"The goal should be to use online tools and meet and engage with people and then take those engagements offline to in-person or phone conversations, " says Ms. Salpeter.
While many people are agonizing over how closely kids are tracked online, tracking of the little ones in the offline world is taking a Mickey Mouse-sized leap forward.
FORBES: It's An Easily-Tracked World After All. Disney Parks Are Getting RFID-Enabled 'MagicBands.'
Social media (in China, BBSes, QQ, Sina Weibo and other mobile texting services) provide reinforcement, acting as word-of-mouth before the final purchase decision is made, which may be made online or offline.
FORBES: What is Holding Back Digital Advertising Adspend in China?
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