At launch, Ongo gives subscribers several dozen news sources to choose among, most of them newspapers.

FORBES: Ongo: Aggregation So Good, You'll Pay for It. (Maybe.)

Importantly, any shared content is free to the recipient, even if that person is not an Ongo customer.

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Ongo lets readers create custom topic pages and makes it easy to share stories on Facebook and Twitter.

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But the "too limited selection" at launch could be a big problem for Ongo, says Ken Doctor, a media analyst.

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Ongo is the brainchild of Alex Kazim, a former eBay executive who ran Skype and headed up marketing and business operations for PayPal.

FORBES: Ongo: Aggregation So Good, You'll Pay for It. (Maybe.)

Why will they pay for Ongo, then?

FORBES: Ongo: Aggregation So Good, You'll Pay for It. (Maybe.)

Alex Kazim, a former eBay executive who ran Skype and headed up marketing and business operations for PayPal, came up with the idea for Ongo two years ago after becoming frustrated with the low quality of most news sites.

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And there are incentives to share a lot: Subscribers can earn credits to their account by sharing articles with people who end up becoming customers, and bloggers can earn credits and even cash by linking to the Ongo versions of stories.

FORBES: Ongo: Aggregation So Good, You'll Pay for It. (Maybe.)

Ongo launched in late January.

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