We already knew Hitachi was planning to unveil 20GB Microdrives and perpendicular notebook drives in 2007, but now the HDD giant is one upping itself by adding some juicy details about next year's 2.5-inch hard drive roadmap.

ENGADGET: Hitachi to offer auto-encrypting hybrid notebook HDDs in 2007

Quite literally one-upping the ONE, this squared-off handheld GPS will reportedly play nice with TomTom's PLUS services, support handsfree calling over Bluetooth, and of course, offer up an elusive (albeit enticing) interaction with a docking station.

ENGADGET: TomTom DUO to hit CeBIT, tout handsfree calling

In the luxury hotel industry there is a lot of amenity one-upping, and hotels routinely steal innovative ideas from one another, and hopefully this one will be pilfered.

FORBES: Free International Phone Calls: The New Normal For Hotels?

One way Samsung and other makers of Android phone have been one-upping Apple is by increasing the screen size.

WSJ: Samsung refreshes iPhone-challenging Galaxy line

Archival footage and videos complement the historical battle between WCW and WWF as they battled for viewers by one-upping the mayhem on national television.

FORBES: 2K Sports Confirms WWE 2K14 For Fall Release

Well, get ready for some one-upping: here at a New York City press event, ASUS just announced a line of lightweight, touchscreen laptops, and let's just say the prices are pretty aggressive.

ENGADGET: ASUS announces three budget-friendly laptops with touchscreens, the VivoBook Q200, S400 and S500 (update: eyes-on)