Gates one-upped that by stepping down altogether from his day job as CEO of Microsoft.
To compensate, SanDisk and Zing have one-upped the portable satellite radios that must also deal with blackouts.
Google's own adventure tracking app just got majorly one-upped by a company that also happens to make heated jackets.
ENGADGET: Columbia's GPS Pal app for Android and iOS logs your hikes, geotags memories (video)
To the industry's dismay, Maryland pols one-upped their Washington counterparts by making their law effective six months earlier, on Jan. 1, 2010.
Brinker one-upped the bug by designing a coating for the Air Force so hydrophobic that water bounces off surfaces like a tennis ball.
Since Drive is essentially a one-upped version of Docs, it shouldn't surprise you that the Drive app isn't even a separate program -- if you've been using Docs on your Android device already, a simple update is all you need in order to start using the new service.
ENGADGET: Google Drive preview: an in-depth look at features and functionality
The bad news is that, with each one of those practices, the ante has been upped, in fact, exponentially.
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Urged on by the British contingent in the stands, Keothavong upped her intensity markedly and, after one spectacular forehand return, earned a break point to level in game four.
Natural gas has upped its share of world energy supply to one-fifth (2.3 Btoe), from one-sixth (1 Btoe) in 1973.
One of the biggest gainers, generator maker Generac Holdings, already upped its fourth-quarter sales guidance.
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Unlike live wine auctions, where bids are often raised in hundred-dollar increments, an online bid can be upped by just a buck, though the exact amount varies from one site to another.
WSJ: A Guide to Bidding in Online Wine Auctions | On Wine by Lettie Teague
Australia, one of our staunchest allies that most Americans seem to take for granted, has upped the ante in the war against terrorism.
CENTERFORSECURITYPOLICY: Australia asserts right to pre-emptive strike
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