Store traffic and conversion rates are two missing pieces that can not only enable retailers to make more effective holiday plans in the first place but, more important, enable them to adjust as they go, significantly improving their chances of delivering positive holiday results, theone and only thing on their wish lists.
For onething, the lead investigator of the imaging study says he wanted to have the full results out at least six months, and as much as a year, before they were.
The lab had a well-earned reputation for producing onething everyone could count on: experimental results that could be replicated by any scientist who was equally diligent about calibration and controls.