These were good years, during which Dell became the world's largest and most profitable computer-maker, with a supply chain that was easily the most efficient in the industry, if not the world, and a direct-sales model that seemed to keep Dell one step ahead of rival companies selling computers through old-fashioned stores.

ECONOMIST: Michael Dell returns to the helm of the company he founded

In fact I want one or two service providers that will step to my side of the business model.

FORBES: What Apple and Other Trusted Brands Must Do Next