He has several tattoos, including a small heart -shaped one below his right eye and a large one of an owl that covers his neck and part of his chest.

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The project, called PhoneSat, will see a Nexus One handset put at the heart of a small satellite.

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"The amount of gas that was taken off the streets today, is equivalent to one year's worth of carbon dioxide emissions from a small petroleum refinery in the heart of Los Angeles, " Johns said.

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One example of a business that has taken these three key ideas to heart and will be taking part in Small Business Saturday this year is Stages West.

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