But why the great disconnect in 2011 between the almost unrelentingly scary headlines on the one side and market returns on the other?
Brokers would also "spoof" the market on behalf of UBS - creating a false illusion that there was more demand on one side of the market than really existed, by advertising bogus requests, in order to influence the interest rates offered by the banks.
Charges may have little relation to costs and often lean to one side of the market.
Since options, at least on a percentage basis to the price of the stock, are relatively inexpensive, it makes so much sense to diversify and it makes so much sense never to completely expose yourself to only one side of the market, no matter how confident you are in your appraisal.
On one side are hedgers using the market to lock in, say, the price of corn or Treasury notes.
It has done a good job of keeping one on the right side of the market since March 2009.
We have the ability to profit on both sides of the market and not just one side.
More importantly, the Kindle and similar devices made by Sony and others represent only one side of the evolving e-reader market.
And we must tackle the really tough regulatory issues so a product approved on one side of the Atlantic can immediately enter the market on the other.
On the one side is the economy portrayed by Ben Bernanke and the Federal Open Market Operations Committee (FOMC).
When people try to shoehorn these issues into the free-market framework, what ends up happening is that one side of these trade-offs gets ignored.
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In essence, Groupon is claiming that its massive expenditures on marketing and related customer-acquisition costs are a one-time thing, a side effect of creating an entirely new market.
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Bextra, a drug that was similar to Vioxx, was linked to heart problems by one such analysis and has since been pulled from the market for serious skin side effects.
On the one side those paying (and receiving) large sums say there is an international market in executive talent and thus the amounts paid should be determined by that international market.
Financial historians point to 1937 as a rough parallel but it's an inexact one and, despite one of the greatest stock market rallies ever, few traders came out on the right side of it.
One similar medication, Bayer's Baycol, was taken off the market due to lethal side effects.
Second, many of these entities focus on one side of equation, ie the customers or the service providers, creating, in effect, a costly imbalanced market.
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