He said that it was too early to point to one design that become synonymous with the name, but, so far, detachables like the new North Cape reference design are winning, with everything else an even split beneath it.

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"The point is to learn from one another, to design together, " he said.

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One sticking point was the device's surrounding bezel, which is prominent in one of Apple's design patents.

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The new, sleek IdeaCentre A600 all-in-one features a 21.5-inch frameless screen, and provides discerning space-conscious and style-conscious users a modern design that measures only one inch at its slimmest point, making it the slimmest all-in-one in the industry2.

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