One Ford employee complains that the films are too grim to help sell cars.
Power data, one Ford computer model concluded that Explorer customers respond better to cut-rate loans.
Since 2006, the focus of the ONE FORD plan had delivered some impressive results.
Mulally will continue leading the long-term strategic development of the One Ford plan and its continuous improvement.
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"He made his vision clear: There is one plan, one team, one Ford, " says J Mays, Ford's group vice president of global design.
"We are just starting to see the full potential of the global scale and the operating margin benefits through the One Ford plan, " Fields said.
Mulally's vision of "one Ford" is reminiscent of the company founder's.
"One Ford is a good thing on paper, but you'd better execute it properly, or you could have a big mistake, " says Global Insight's John Wolkonowicz.
His goal for the company is a One Ford operation where platforms are shared around the world, and the automaker stays away from duplication and turf battles.
Organizers hope to have at least one Ford Trimotor aircraft.
In his new role, Fields said he will oversee Ford's day-to-day global operations, while Mulally will shape the long-term execution of his 'One Ford' plan and mentor top executives.
To capture the immense growth opportunity, Ford is positioning itself for these markets through the One Ford plan, which aims to increase parts commonality and produce vehicles globally over 13 core platforms.
"We're so glad that Alan is going to be staying around and he's going to be leading the long-term development of the 'One Ford' plan, " Fields told reporters at a second event Wednesday.
And that is by way of comparison with a 2011 that already was the second year of a three-year period during which Ford has essentially ignored the Lincoln product line-up in favor of turning out one new Ford after another.
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One was Ford's latest plan--a strange idea--of naming all Ford models with the letter F.
The trouble is that no one at Ford seems to understand the automobile business.
One of Ford's challenges is to improve the fuel economy of its vehicles while meeting emissions regulations.
Such popularity is one reason Ford may be shying away from taking on the Prius hatchback directly.
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Along the way, Baker has run or overseen six campaigns for President: one for Ford, two for Ronald Reagan and three for the elder George Bush.
Sales of both vehicles are down more than 20% so far this year, one reason Ford's overall U.S. market share tumbled to 17.9% in the first quarter.
Mr. SEPIC: Assembly line worker, Oscar Johnson(ph), says he's proud to work at one of Ford's most productive facilities but he concedes he still hasn't figured out what to do next.
Yet the taxpayers never risked a dime salvaging Ford one way or another because, of course, Ford never needed a bail-out or public investment.
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Thursday's report comes one day after Ford Motor announced it would lay off as many as 2, 000 workers.
For one thing, Ford would have vigorously supported the Shah of Iran when he was challenged by Islamic fanatics in 1978--79.
W. Andrews, one of the Ford investigators (they were later to be given the less provocative title of "advisors"), told his story.
One answer is Ford 2000, an ambitious corporate reorganisation, drawn up in 1994 with the aim of globalising the company's engineering and design.
Thursday's report comes one day after Ford Motor (nyse: F - news - people ) announced it would lay off as many as 2, 000 workers.
Many of those products were already in the pipeline, however, particularly a planned 2008 update for its best-selling Ford F-series pickups, which account for about one-quarter of Ford's annual sales.
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