This tale is worthy of one of the soap operas for which Brazil is famous.

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Lore and Bharara also see a value in creating specialized sites for each category--first Diapers.com for baby goods, now Soap.com for drugstore products--under one online roof, allowing shoppers to use the same shopping cart for both sites.

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He said each is given a canteen with water, shampoo, toothpaste, a toothbrush, soap and two buckets, one for hygiene and one for washing.

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It's a funny aspiration for a soap opera, ideological balance, but evidently a winning one.

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The current number one rated soap, The Young and the Restless, averaged a 3.5 in the ratings for the 2011-2012 TV season.

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But for Tarmey's final appearance in the soap two years ago, Jack and Vera were reunited one last time when they appeared to dance together as a dying Jack drifted in and out of consciousness.

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