With regard to distribution or marketing expense, the cost to sell and design the plan is the same regardless of the number of participants as long as you are dealing with one decision maker.

FORBES: Another Perspective on the Shifting 401(k) Landscape: David Witz of Fiduciary Risk Assessment LLC (March 20,2008)

In this White House, Mr Frum makes clear, there are no puppeteers, and only one decision-maker: Mr Bush's praise is what his underlings, including Mr Rove and Ms Hughes, spend their days pursuing, his anger what they try hard to avoid.

ECONOMIST: George Bush

One of the oldest tricks is having a non-decision maker do the shopping.

FORBES: 5 Ways to Keep Prospects from Picking Your Pocket

Naturally, subscribing to this theory puts a decision maker in the crosshairs of the traditional scouting model, one that relies on seeing and physically and mentally testing the player, with results in a scouting report to compare with hundreds of others.

FORBES: Moneyball In The NFL? Yes, Just Keep It Quiet

In a blogpost, John Kneeland, one of Nokia's community managers, revealed the Finnish phone maker's decision to release the 3D drawings.

BBC: Nokia backs 3D printing for mobile phone cases

The decision maker anoints his shaman for life, for better or for worse, or until a better one comes along.

ECONOMIST: Letters | The