This customer relationship management problem is a big one for small startups or independent artists, most of whom use spreadsheets to keep track of gifts or products they owe to funders.
Typically, in a variation of the Allais experiment, subjects are asked to consider two different lotteries one with a big probability of winning a small prize and another with a smaller probability of winning a big one.
By taking one small slice of the big picture one can argue that the entire picture looks the same.
One big reason: Small businesses, which employ over half of America's private sector workers, can't afford it.
The NBA fight has clearly been a multipronged one, with big market and small market owners lacking unanimity over acceptable terms for much of the process, and players divided over whether the latest offer is sufficient.
Finally, the point of the blog post (one not deserving the exegesis it received from some readers) was about packing a small bag, not a big one.
Both its small cites and one big town, Portland, were outperforming the national norms.
One is that magazines, big and small, are taking over some of the cultural and literary ground vacated by newspapers in their seemingly unstoppable evaporation.
So far, with some small exceptions and one big one (constitutional change), Mr Blair has been a competent consolidator of the Conservative legacy, not a radical visionary.
Or is she correctly discerning the migration of missile defense from a big issue to a compromisable small one?
But regulators still tend to imagine that power will flow in one direction only: from big plants to small consumers.
Robots are getting better at co-operating with each other: in some car plants a big robot now lifts a small one inside the vehicle to assemble components.
But what's big to a small biotechnology company is not so big for a drug giant, even one that has notable gaps in its drug pipeline.
But Ford isn't the only one playing big-company antics more common among small-fry marketers.
Scaling nominal, on-the-go productivity from the small screen to the big one is a daunting task.
Most of the outfits serving the newly-arrived rich are small and discreet, with one big exception.
The big-wheel trend is a small one that helps designers give even everyday family cars more aggressive, racier looks.
It only confirmed their suspicion that the EU has one rule for the big and another for the small.
But more important than all the small connections is a big one: Hony is an offshoot of Legend Holdings, a quasi-governmental investment firm, which also controls Lenovo, a computer maker.
ECONOMIST: Hony Capital wants to help Chinese firms go global
The debate on Big v Small government is an old one, and except for a few fanatics on both sides of the debate, the real issue is how large for now.
There were upfront, near-term discretionary cuts involved in all of the proposals, big and small, and the ultimate one that was agreed on and signed into law by the President when a grand bargain fell through.
"Celebrities put out one face when they're on the big or small screen, " she says.
This difference may only aggravate tensions between a religion that in Europe is small but growing and one that is big but declining.
One small-cap retailer that serves a big niche, or perhaps more accurately a niche of the big and tall, has been absolutely ablaze of late.
So what separates a big pharmaceutical company like AstraZeneca from a small one like Knoll isn't just how well it markets its drugs, but how new those drugs are.
Consider aircraft manufacturing, an industry in which a big producer has enormous cost advantages over a small one.
And an infinitely small universe is one that would undergo a Big Bang.
One big advantage is the company's longstanding focus on small molecules.
The present system, whereby big countries send two commissioners to Brussels and small countries one, means an over-generous 20 commissioners already.
Ben Affleck plays George Reeves, a cheerful hulk of the nineteen-fifties, who was unable to repeat on the big screen his popular triumph as Superman on the small one.
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