As the entire internet becomesone huge marketplace with many ways to buy and sell, the challenge for eBay is to corral as much of that trade as possible.
Too often social media becomes an unfunded mandate, said one consultant who finds that many Fortune 100 companies have social media departments consisting of one person.
As a result, creation as much as consumption becomes a deeply personal experience, not one alienated or fragmented like so many of our experiences post Industrial Revolution.