The company has maintained a laser focus on its brand since day one and Apple-ness is inherent in everything it does.

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The M100 did not jump whole-hog into tech, but dipped their toes in the water and established new positions in two technology names--one in bellwether memory chipmaker Micron Technology (nyse: MU - news - people ) and another more substantial one in Israeli information-technology services company Ness Technologies (nasdaq: NSTC - news - people ).

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The M100 did not jump whole-hog into tech, but dipped their toes in the water and established new positions in two technology names--one in bellwether memory chipmaker Micron Technology and another more substantial one in Israeli information-technology services company Ness Technologies.

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"It's critically important in terms of its size and its swingy-ness, " said one veteran Democratic operative in the state who declined to be named discussing party strategy.

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The idea is that when someone is looking at Ness for a restaurant and chooses one, they can see which of their friends have been checked-in there or rated that business and send a message asking what to order there.

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