In fact, they are more likely than older affluent Americans to prefer one-click shopping.

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By asserting its patent on one-click shopping, it effectively disrupted its competitor's business--BarnesandNoble.com--during the crucial holiday shopping season.

FORBES: Managing your knowledge

Yet BountyQuest could not debunk one of the best-known (and most criticised) patents on the web: Amazon's one-click shopping.

ECONOMIST: Bounty hunters

The eToys sites also offered "one-click" shopping, which allows customers to leave their credit card details once in a secure server and then make repeat orders with a single mouse click.

BBC: Hamleys

We added many convenient features to provide Chinese users with one-click access to popular online activities such as gaming, shopping, banking, and microblogging, etc.

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