One of the vets in the ad was also once an adviser to the Bush campaign.
His consultancy helped elect two mayors in rough-and-tumble Chicago, and he can deliver a punch: he was once accused of producing an ad that made an opponent resemble Hitler.
The two-minute ad aired only once that Hillsman recalls.
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Earlier this year, Twitter said 80% of advertisers use the ad products more than once, and the engagement rate for Promoted Tweets averages between 3% and 5%.
Magazines like In Style and Us Weekly are fattening up with celebrity stock shots, and ad agencies, which once viewed stock as a creative armpit, are using high-quality canned images to lower production budgets.
Once set up, however, and it works like an absolute dream -- just pair your device to its ad-hoc WiFi network (which kicks in once you've taken your first picture) and images are pushed over in a staggeringly short amount of time.
He maintains that once ImaginAsian is in 20 million homes, ad revenue will leap and the company will have more money to buy--or make--better content.
Once the advances are earned back, YouTube will share ad revenues with the creators.
The addressable ad campaign went live on two platforms at once, which is somewhat of a coup.
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But how does a network that once ruled the ratings roost lure viewers, and the ad dollars that come with them, back?
Facebook allows us to keep up with all our friends at once and allows us not to repeat the same information ad nauseum.
And once you do, like it or not, you become potential fodder for an ad that will appear to your friends.
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Surely he would prove to be not so much the reductio ad absurdum as the dernier cri, the ne plus ultra in the once-rarefied realm of tsardom?
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Once it rolls that product out, it will be a fierce competitor with other ad networks whose imperfect knowledge about you is gleamed from dropping cookies and tracking your browser activity.
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At the same time, the price point of new technologies is dropping fast, allowing tools that were once considered space age and too expensive to be deployed at much lower costs, ad executives say.
Ryan Schinman, founder and chief executive of Platinum Rye Entertainment, the world's largest broker of celebrity talent, models, recording artists, sports figures and other celebrities for ad campaigns and p.r. events, says the stigma that once kept Hollywood's A-list from promoting goods is all but nonexistent today.
So 1 billion people now visit Facebook at least once a month, according to CEO Mark Zuckerberg, who celebrated with that weird new ad.
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While still a distance away from the leader, which is once again Google, Hulu served up 1.4 million ads for a total of 553 ad minutes in April.
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Once it demonstrates the viability of social advertising compared to say, search advertising by Google, and roll out ad offerings which enables brands to reach its mobile and web user base, we expect its advertising revenues to jump significantly.
Once they're tweeted -- be it by a journalist or a rival politician -- they become TV ad, direct mail, and attack e-mail fodder.
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