Not only relying on the virtual economy on WeChat (i.e. mobile gaming, virtual goods), Tencent plans to creatively leverage the commercial upside of online to offline space.

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In China, the new kid on the block is WeChat, which launched in 2011 offering text and voice services.

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Vietnam is also on the radar of Tencent, which last year began offering its popular WeChat app in Vietnamese.

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WeChat of China, which claims a whopping 300 million users, is also working on building out a social platform, as are messaging apps LINE and Nimbuzz of India.

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