Havran says the company's claim of skin-supporting is based on a "general body of knowledge" about the value of essential fatty acids for skin.

WSJ: An Oil's Promises, From Cooking to Cosmetics

The Project provides technical assistance to develop skills in curriculum development and curriculum assessment, thereby increasing the value added of the new curriculum in terms of impact on students' knowledge acquisition and their achievement.

UNESCO: presents the findings of textbooks evaluation to Minister of Education | United Nations Educational, Scientific and Cultural Organization

Knowledge of how people shop on and offline can also increase the value of existing Google ads, by telling the company who is likely to buy what.

FORBES: Where Google Mobile Payment Goes

For relatively poor countries with insufficient organic and inorganic deposits in their soils, the phytochemistry and the chemistry of natural products offer a chance to develop a sound economy based on knowledge with high added value.

UNESCO: SEE PhytoChemNet - Southeast European Network on Phytochemistry and Chemistry of Natural Products for Green and Sustainable Growth | United Nations Educational, Scientific and Cultural Organization

B2B pioneers envisaged them, it is now clear that independent exchanges such as DoveBid depend crucially on deep industry knowledge and must add value with services that facilitate transactions, says Hal Varian of the School of Information Management and Systems at the University of California, Berkeley.

ECONOMIST: If you think B2B marketplaces are dead, read on