Strong vanilla taste on the tip and sides of the tongue, wood smoke flavors in the center of the mouth.

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"The only way I can sum it up is like when you're trying to remember the name of a famous actor or film star and it's on the tip of your tongue, but you just can't get it, " he said.

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It looks familiar and yet hard to place - a city that's on the tip of your tongue, remaining just out of reach.

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