But on the hardware side, Immersion licenses its technology directly to some of Microsoft fiercest competitors.
If an Android phone wanted to stand out, it had to offer what the iPhone couldn't on the hardware side.
One contender, HD DVD, has taken the lead on the hardware side, with about 58% of sales, according to Adams Media Research.
On the hardware side there is of course the Xbox 360 drive, as well as Toshiba's HD-A1 and HD-XA1 players already on shelves.
On the hardware side of the tech business, gurus were eager to lock in some profits on some big-name winners such as Dell Computer and Motorola.
On the hardware side, it might interest Microsoft or Amazon.
On the hardware side, Intel (nasdaq: INTC - news - people ) plans to deliver the first lightweight, low-power chip that will enable laptops to access WiMax networks.
On one hand it sold the PDA itself, and on the other it was attempting to build a software business by licensing its PDA software to companies with which it would essentially compete on the hardware side.
On the hardware side of the tech business, gurus were eager to lock in some profits on some big-name winners such as Dell Computer (nasdaq: DELL - news - people ) and Motorola (nyse: MOT - news - people ).
Lack of a critical mass of apps was one of the undoings of the HP TouchPad, and nobody, on the software or hardware side, wants to see that happen again.
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Reading the reports, that opinion is going to be solidified and making it that bit harder to sell a Microsoft branded product, especially one that is one hundred percent Microsoft on both the software and hardware side of things.
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Interestingly, while the Wii is winning in hardware sales, Xbox Live is winning on the network side in terms of connectivity and number of downloads, said Daglow.
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However, the company has now confirmed to AnandTech that its Indilinx Everest 1 and 2 controllers are actually still based on Marvell products, with a little overclocking on the side, and it hasn't yet implemented its own hardware.
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Long focused in personal computers on supplying operating system software, while leaving the hardware side to others, a move into the hardware side of the business would be a bold shift in direction.
Furthermore, the video after the break shows that there are many aspects of the OS which work fine -- such as the gallery and video apps, the "side stage" and HUD features, and also general performance on the Nexus 10's hardware.
Sammy says it's arguing on the side of efficiency, noting that the new hardware is up against the very same claims as the iPhone 5 it added to the case last week, asserting that their inclusion wouldn't be a burden to the court.
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It's not so easy for a hardware company to go into business selling software on the side.
The hardware is put into a fiberglass pod, which hangs on either side of the choppers fuselage, on a gimbal, that lets it turn to cover the extra 60 degrees (for a total of 180 degrees of coverage each).
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We'll have to wait to see if there's anything new on the software side, but we can tell you there have been a host of hardware changes, even if they don't amount to a major upgrade.
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Not only is phone hardware complex to make, but one is up against huge producers on the production side, and carriers on the distribution side who are already locked in a best-enemies relationship with those huge producers.
On the flip side, just about anything to do with housing, from furniture makers to hardware stores, remains depressed.
The Waterloo, Ontario, company also had to incorporate new hardware, including an "accelerometer" that rotates the screen when the phone is turned on its side.
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