It is as though ducking and diving to avoid the taxman is a national sport, a cultural trait that is as old as the Gods on Mount Olympus.
In another article on the same page entitled "Twilight of the gods" the newspaper lamented the passing of the golden days of Hollywood and said the mysterious fascination of the star system of Hollywood in the 1950s had been superseded by the cult of so-called celebrities.
While we were hoping for the Optimus Prime (there's more than meets the eye), it looks like they've settled on Optimus Maximus (the god of gods).
The Greeks portrayed their gods and their primeval battles on the exteriors of temples, in the pediments and friezes.
The market, like the Greek gods on Olympus, has a cruel streak.
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Whether the gods will smile on their newly remade friendship effort remains to be seen.
Rather than foisting gods and devils on the work of man, we should see it for what it is: the mad scramble of competition and collaboration over the years.
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But now the mullet is on the way back because a book called "Mullet - Hairstyle of the Gods" has been published.
He also admitted his regret at missing out on the best actor Oscar in 1999 for Gods and Monsters to Roberto Benigni's performance in Life is Beautiful.
Once, when winters were cold and the world seemed large, creatures roamed the earth who were permissive on social issues and at ease with big government, yet remained ever faithful to the gods of business and finance.
New video installations by Sven Ortel add welcome scenic relief to the production, but Mr Zeldin was nevertheless obliged to take on the old set, which is dominated by four 12-foot-high giants, the primordial gods of Ossetian mythology.
The gods, it seems, are smiling on the fertiliser-makers.
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So why have the gods, or at least Mr Jospin, suddenly smiled on him again?
As one of the gods fled with a pitcher of the nectar across the skies, it spilled on four Indian towns: Allahabad, Nasik, Ujjain and Haridwar.
We get it: The gods are losing their power, there's a whole lot of betrayal going on, and this means, somehow, that the world is about to end.
"The same beach that I built my boyhood sand castles and learned to flailingly swim, it was that same beach, that one legendary day, Richard Burton and Elizabeth Taylor descended from the heavens, like gods from Olympus, in a helicopter ... and landed on those sands, " Sheen said.
On Wednesday a French daily, France Soir, ran the pictures along with drawings of Buddha and Christian and Jewish gods.
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