Boomer moms under-index on sense of self and accomplishment compared to their children and over-index on social responsibility.
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If your brand wants a nod from mom, adjust the positioning to show how a brand embodies sense of accomplishment and delivers on social responsibility.
FORBES: Listen To The Moms: 3 Brand Marketing Insights For 2012
But, to do this, it means that we must re-frame the educational approach by putting a stronger emphasis on social responsibility and humanistic storytelling into our missions.
Whenever I have taught classes on corporate social responsibility ( CSR) in U.S. business schools, students seem invariably to focus on two key rationales for the development and propagation of CSR programs: their economic value in terms of tax incentives and their usefulness as marketing tools.
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Ms Nooyi has also devoted resources to cultivating a corporate image focused on global social responsibility.
The plethora of new classes and clubs centered on corporate social responsibility stems from Millennial Generation interest in do-gooding from 30, 000 feet.
In 2010, the Journal of Business Ethics published The Impact of Board Diversity and Gender Composition on Corporate Social Responsibility and Firm Reputation.
Having a boss who is not only aware of the debate on corporate social responsibility, but sincerely engaged in it, is a good defence.
He'd had an early-morning meeting at Greece's central bank, given the keynote speech at an event on corporate social responsibility, then had dinner with his wife, Nellie.
This is the second excerpt from a series of interviews I conducted with four MBA candidates who graduated, or expect to soon, with a focus on corporate social responsibility (CSR). (Read the first part here.) In this portion, the graduates discuss their different backgrounds and how they came to focus on CSR as a career choice.
FORBES: Job Hunting in CSR, Part 2: Connecting Ethics with Career Objectives
The registration process asks each company to submit information in several categories: basic company profile, general information on number of employees, products and services, financial information on annual revenues, their ability to support electronic business transactions, any quality and environmental management certifications, details on their ethical dealings and social responsibility, information on data security, information on diversity policies, and on their use of independent contractors.
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Alternative funding is just the tip of the iceberg on strengthening Corporte Social Responsibility and Sustainability.
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How are you taking advantage of the new focus on sustainability and social responsibility?
Unethical behavior is so prevalent in business, MBA programs are constantly adding courses on ethics and social responsibility to their curricula.
And on the corporate social responsibility front, travelling by rail has a considerably smaller carbon footprint than travelling by road or air.
Last September, the Director's Guild of America Task Force on Violence and Social Responsibility urged the film industry to adopt references that more clearly delineate a film's "intended" audience.
The ASA says it doesn't wish to "disregard anyone's beliefs, but specific claims targeted at people who may be seriously ill must comply with the rules on substantiation and social responsibility that apply to all other advertising".
Lady Henig was speaking on day four of committee stage of the Police Reform and Social Responsibility Bill on 6 June 2011.
His statements caused me to reflect on the many corporate social responsibility (CSR) programs I have seen and even been a part of over the years.
From the beginning, I had a keen mindset to build a supply chain from scratch that delivers on environmental factors, on social parameters, and on the whole corporate responsibility arena.
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Rabbi Abraham Cooper, associate dean of the Simon Wiesenthal Institute, thinks the problem will not correct itself, and would like to see more social responsibility on the part of Internet providers.
The success of the proposals of Stephen Byers, Britain's trade and industry secretary, depends on institutional shareholders using their authority to make very high remuneration conditional on business performance and social responsibility a feature of board behaviour.
Indeed, a firm that embarks on a plan of corporate social responsibility may be setting itself up for a worse, not a better, reputation.
He made the statement whilst giving evidence to the Communities and Culture Committee for its inquiry into potential impact of the UK Government's Police Reform and Social Responsibility Bill on 3 February 2011.
For example, despite being called out for lagging behind, as of 2012 the FDA is now being required by law to produce and enforce guidelines on social interaction and drug company responsibility for third-party comments.
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And there is mounting support on both sides of the political divide for rethinking social programmes to put more emphasis on personal responsibility.
The measures are included in the Police Reform and Social Responsibility Bill published on Tuesday.
What emerged was my recent post on the 11 Challenges for Corporate Social Responsibility, which irked several and resonated with many others.
FORBES: Translating CSR Can Mean A Battle Between Compliance and Engagement
It also calls for a "social responsibility" levy on the industry.
The McKinsey Quarterly recently polled 4, 000 executives in 116 countries as part of a regular survey, asking them for their thoughts on the hot issue of corporate social responsibility.
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