While debate between Romney and Gingrich fell into an argument on semantics (was Gingrich a consultant or a lobbyist), the housing market has become one of those sticky issues where Republican fundamentals, including the ideals of small government, clashe with the public interest.

FORBES: Republicans Offer Unpopular Solutions for Housing Fix

The semantics are on his side in this case.

FORBES: Dan Snyder Won't Give Up Lawsuit

Infocious (now called Lingo Semantics) worked on creating a new playscript and realized that it had chosen someone else's plot.

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Unlawful legislation proceeds, not on judicial precedent but legal semantics.

FORBES: Capital Flows

Most recently Google scored a company called Applied Semantics , whose content-scanning techniques can be used to tailor ads not based just on the words a user searches, but also on the actual pages he reads on the Internet.

FORBES: All Eyes on Google

Most recently Google scored a company called Applied Semantics , whose content-scanning techniques can be used to tailor ads not just based on the words a user searches, but also on the actual pages he reads on the Internet.

FORBES: Cover Story