Wells Fargo ( WFC - news - people ) that rely more on relationship marketing and co-branding.

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On the one hand, business is about relationship building, marketing, and salesmanship.

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Belkin and Cisco intend to develop a strategic relationship on a variety of initiatives including retail distribution, strategic marketing and products for the service provider market.

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The risk with social media when it comes to customer relationship (either via marketing or services) is that it focuses your employees on the transactional aspect of relationships rather than the longer term relationships.

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Deborah Shane, a career author, featured writer, speaker, and media and marketing consultant, adds that a bad workplace relationship creates negative energy, which can affect everyone on the team, as well as customers or clients.

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On the marketing front, Saks is doing a good job attracting new luxury consumers from around the world through its relationship building and service programs.

FORBES: Saks Inc. - Attracting New Luxury Consumers from Around the World