Campbell Mithun partnered with Carbonview Research to conduct a quantitative study on consumer attitudes about sharing this past January.

FORBES: Collaborative Consumption: Should Marketers Be Afraid?

While the study places an emphasis on quantitative measures -- and thus leaves more subjective qualities out of the discussion -- the comparison is nonetheless an insightful look into the progression of Samsung's AMOLED display technology.

ENGADGET: Samsung Galaxy S, II and III pitted against one another in DisplayMate shootout