But it offers its highest grades on personal matters like honesty and values, versus leadership or professional questions such as being firm and decisive, or appointing qualified people.

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After years of greed on Wall Street, investors may require ethical management not only because of their personal values but because the growth projections of their investment rely on it.

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While his crime spoke to failings when it comes to personal values, they had no relevance to his performance on the football field.

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Rick Santorum, a social conservative who ran for president in 2012, said Portman's about-face was personal and doesn't reflect the party's broader direction on social values.

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Gingrich said Sunday that he thinks Romney will adopt some of the positions that he's advocated: energy independence, personal Social Security accounts, keeping the government from trying to impose itself on religious values and paying down the debt.

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On top of these factors, new Gen Y talent has expressed a desire to see personal values like diversity embodied in an employer organization, and 86% would consider leaving an employer whose CSR values no longer reflected theirs.

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Personal integrity, a sense of seemliness and concern for those who depend on us are not "values" that are no better or worse than other values.

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